has launched in Malaysia. The metasearch engine aims to help individuals make sense of financial products like travel insurance policies and credit cards with unbiased side-by-side comparisons. It currently lists over 1,000 financial products and will be adding more.
"GoBear originated from the idea that people today want easy access to service information, and that customers should be able to compare various financial products easily before making a decision. This is where GoBear steps in, to provide a new experience that makes searching for financial products quickly, easily and transparently," said Iskandar Ezzahuddin, Country Director Malaysia, GoBear.
"Today's insurance buyers are mobile-first, multi-screen and social media savvy. To reach them, insurance companies will need to employ an increasing emphasis on simplicity in search."
Andre Hesselink, Chief Executive Officer of GoBear explained, "GoBear is a global brand in the making and we are very focused on being local to serve customers in each of our key markets in the best way. Together with a team of Malaysian specialists, we continue to enhance the seamless user experience, with search, filter and insurance quotes."
GoBear Malaysia currently features travel insurance and credits cards. The site will be expanding into the car insurance and personal loan category in the third quarter of this year. GoBear has recorded a 50% month-on-month growth in usage with over 1.2 million users since it first established itself in Singapore and Thailand. The company plans to expand further into Southeast Asia this year.